Page 39 - ABEC-092021-BRANDBOOK
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Brand Photography






                 WHEN USING PHOTOGRAPHY IN DESIGNS, PLEASE
                 OBSERVE THE FOLLOWING RULES.



                 1. Do not stretch pictures.
                 2. Do not flip image in which Another Broken Egg Cafe
                     glassware is visible. This will make the logo incorrect.

                 3. Pay attention to the resolution of images. For small print,
                     images should be 300 dpi. Web images should be 72 dpi.
                     For large format print, use tiffs.
                 4. Print design files should be built in CMYK color mode. Web

                     design files should be RGB color mode.
                 5. DO NOT USE OTHER VENDOR LOGOS, THIRD-PARTY
                     PHOTOGRAPHY OR STOCK IMAGES NOT APPROVED BY
                     ANOTHER BROKEN EGG CAFE MARKETING.



                 To maintain the integrity of our brand communications and imagery,
                 we have a variety of photos for use in local store advertising, which
                 includes, but is not limited to:



                         • Traditional advertising (print, broadcast)
                         • Nontraditional advertising (digital media, social media)
                         • In-restaurant merchandising/signage (brochures, window

                            decals and posters)
                         • Out-of-store merchandising/collateral (banners, flyers)


                 Obtain links to approved photography in the Marketing section of

                 Cafe EGGLink. If you need a high-resolution version of an image
                 showcasing our current entrée and beverage menu options, please
                 contact Jan Barnett in the Marketing Department at
                 [email protected].






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