Page 48 - ABEC-092021-BRANDBOOK

ABEA Marketing Approval Process

The Another Broken Egg of America Franchising, LLC (ABEA) Marketing
Department is here to assist you with marketing your cafe. One of the
primary roles of the Marketing Department is to ensure a consistent

branded “look, tone and attitude” across all programs and initiatives
executed both inside and outside the cafes. Ensuring a consistent
branded look, tone and attitude is essential whether a program or
initiative is created for system-wide use or for an individual location.

All Another Broken Egg Cafe advertising, merchandising and
promotional support materials, etc. must align with all brand standards.
Our Another Broken Egg Cafe Brand Document, along with our logos

and approved photography, is available for you to download from
Cafe EGGLink to share with your vendor partners.

Prior to the usage of any Another Broken Egg Cafe branded elements

or initiatives either inside or outside a cafe, the ensuing steps must be
followed to obtain marketing approval for the design/production of
any item using our logo or trademarks and including, but not limited to,
advertising (traditional or electronic), promotional materials,

merchandising, press release, interior/exterior décor elements, apparel,
etc. produced by a franchisee or his/her vendor partner, and that has
not been previously approved by ABEA within the last six (6) months.

NO. 48