Page 11 - ABEC-092021-BRANDBOOK
P. 11
Target Audience
Our marketing plans focus on three priority segments of people:
matures, young adults and first-time users. These priority segments
account for the vast majority of our sales. Each segment has different
needs. Yet, each one finds something personal to love about dining
at Another Broken Egg Cafe.
Focusing on these specific customer segments does not mean
excluding others. Having a customer focus keeps our brand sharp,
defined and distinct. When we lack focus, we risk having vague
marketing that reduces the effectiveness of our efforts. Focus does not
limit us. It makes us stronger.
NO. 11
