Page 26 - ABEC-092021-BRANDBOOK

The minimum space is defined as x, measured by the height of the capital
letter “B” in the word “Broken.” The minimum clear space of 1x should

always be applied. Try to maximize clear space whenever possible.

1x 1x
1x 1x

1x 1x

1x 1x

Where our Another Broken Egg Cafe mark is the primary brand on the

piece, our logo should be, at a minimum, 1.5x larger than the size
of other logos on the piece. Use a single capital letter “B” in the word
“Broken” as a clear area guide.

When we are a supporting brand, a minimum 2x clear space should
always be applied. Refer to logo sizing guidelines for minimum logo size.

2x 2x

2x 2x

2x 2x

2x 2x

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