Page 27 - ABEC-092021-BRANDBOOK

MINIMUM SPACING:
To make sure the logo is always clear and legible, there is a

minimum size requirement. The minimum size requirement is based
on the width of the medallion. When reproducing the logo in print,
the minimum size of the medallion is 0.5”. For online use, the
minimum size is 45 pixels at 72 dpi.

LOGO ABUSE:
Our logo treatments and trademarks are our specific set of nonverbal
elements symbolizing our Another Broken Egg Cafe brand. These

elements help people in the marketplace instantly recognize our brand,
and it is essential they are managed as valuable assets and handled
with the greatest of care to preserve their integrity. The exact usage of
our logos and trademarks as presented in this document is

nonnegotiable.

Never attempt to alter or recreate our logo. Please inquire with
Another Broken Egg Cafe Marketing to provide the appropriate

logo files for your project.

Do: Use only approved logo assets.
Do: Provide minimum clear space.
®
Do: Ensure the is clearly legible at an adequate size next to the logo.
Do: Make sure the logo reads clearly and has sufficient contrast with
a background color or photo.

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